You give a
We give a
When you donate through our site, we match your donation and ship all products to your nearest participating food bank.
For every BUCK mylk or gelato you donate,
we will match your donation, one for one!
IS THE GIVE A BUCK PROGRAM?
Our mission is to deliver a million units of BUCK milks and gelatos to families and individuals in need through food banks, urban missions and school lunch programs.
We like to dream big. And believe in the goodness of people. When fully nourished, people have a great capacity to achieve and spread goodness. With many unable to access nutritious food, we recognize the need to step-up. We may be small but we're bold and we commit to matching every unit of our plant-based mylk and gelato an individual or corporation contributes, with a goal of reaching one-million deliveries.
Our 'Give a BUCK' program isn't just a donation, it's a cyclical movement. The program targets thoughtful actions that inspire a ripple effect of positivity. Each unit of buckwheat mylk donated nurtures Canadian farmers, the planet, and the health of our communities. By stimulating the production of sustainably grown buckwheat, we are replenishing soil, saving water, protecting the bee population, and reclaiming Canada's production of this regenerative crop. We hope to deliver nourishing products that will inspire consumers to own their goodness and share it with others.
"We're really proud that our 'Give a BUCK' campaign is going to allow families and children to have a better chance at bringing their best selves forward, so they feel inspired to give back to their communities in the way that works for them. We love the idea of paying it forward this way."
Jason McIvor, Co-Founder
DOES IT HELP
FAMILIES AND INDIVIDUALS IN NEED?
By delivering nutritious, non-allergenic products to our communities.
DOES IT HELP FARMERS?
Buckwheat sourced from Canadian farmers
Buckwheat requires low input (no fertilizers, herbicides or pesticides) = less upfront cost for farmers
Buckwheat enriches the earth; improves soil conditions for farmers
DOES IT HELP THE ENVIRONMENT?
Buckwheat requires the least amount of water to grow compared to soy, oats, or almonds
Enriches the soil (provides nitrogen and phosphates)
Bees love it - 1 acre of buckwheat field supports 1 beehive
Helps CO2 reduction
DOES IT HELP FOOD BANKS?
Nutritious, non-allergen beverage offerings
Flexibility (one-year shelf stability of BUCK)
DOES IT HELP BUCK?
Supports life-time BUCK give-back program
Increases BUCK brand awareness