FOUNDER PETER IS A FATHER OF TWO. HIS CHILDREN,  LIKE MANY, HAVE A SOFT SPOT FOR SWEETS BUT A LOW TOLERANCE FOR DAIRY AND LACTOSE PRODUCTS. THEY LOVED THE FLAVOUR OF TRADITIONAL ICE CREAM AND DAIRY MILKS, AND WEREN'T FOND OF THE DAIRY-FREE ALTERNATIVES ON THE MARKET.

 

AND SO, PETER'S VISION OF DESIGNING A PRODUCT THAT HE WOULD BE PROUD TO FEED TO HIS CHILDREN WAS BORN. A REBEL WITH A CAUSE, HE BUCKLED DOWN, DID THE RESEARCH, AND MADE IT HIS PERSONAL MISSION TO CRAFT A GREAT TASTING MILK ALTERNATIVE WITH INTEGRITY— ANYTHING LESS WASN'T AN OPTION.

 

THOUGH BRINGING EASE INTO HIS CHILDREN'S LIVES WAS A LARGE DRIVER FOR THE INCEPTION OF HIS PRODUCTS, HIS VISION WAS MUCH BIGGER; PETER SET OUT TO CREATE SOMETHING IMPACTFUL THAT WOULD GIVE BACK TO THE ENVIRONMENT, SUSTAINABLE, AND NUTRIENT DENSE.

 

IT WOULD HAVE QUALITY INGREDIENTS, NO ALLERGENS, AND BE FREE OF INGREDIENTS THAT HE—AND HIS CHILDREN—COULD NOT PRONOUNCE.  PETER CREATED THE WORLD'S FIRST CLEAN-LABEL AND GLUTEN-FREE, LACTOSE-FREE, DAIRY-FREE BUCKWHEAT BASE DAIRY-ALTERNATIVE BEVERAGE WITH NO SUGAR ADDED AND THE BASE FOR PRODUCING BUCKWHEAT-BASED FROZEN DESSERTS.

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TODAY, PETER CONTINUES TO INNOVATE FOCUSSING ON ZERO-WASTE TO CREATE OTHER GREAT TASTING BUCKWHEAT VERSATILE PRODUCTS FOR DIFFERENT FOOD APPLICATIONS SUCH AS READY-TO-DRINK BEVERAGE, SMOOTHIE BLEND, ENERGY BAR INCLUSION, BREAKFAST CEREAL TOPPER, MUFFINS, OR OTHER BAKING IDEAS.

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